E-Commerce in Edtech: Disrupting the Traditional Learning Model

Several industry verticals are seeing a huge surge in consumer adoption since the last two years, when most people were cooped up in their homes due to the epidemic. This was because of the new environment and its accompanying needs. Undoubtedly, Edtech was one of them. Comparing EdTech to E-Commerce, the latter has developed category by category, albeit not every category has been prosperous. Today, a small number of niche markets, including fashion, books, electronics, mobile phones & accessories, and cosmetics, account for a large portion of online revenue. Furniture and home furnishings, art, real estate, even food, all continue to experience severe difficulties.

There are many situations where using something offline is preferable such as Schools, K12 after-school programmes, and classroom exam preparation programmes. You can experience a learning atmosphere in an offline classroom, that cannot be duplicated on a computer screen. Physical Interaction definitely wins if the experience must be deeply indulgent and sociable, requiring interpersonal connection. Online may have a distribution advantage, but since indulgence is so important in certain situations, offline will continue to be the favoured medium.

However, there are other significant use cases in education that clearly benefit from being online.

Upskilling: In the post-lockdown era, upskilling is unquestionably the winner. People that need upskilling already have jobs, so they do not have much time. Online scores come into play here because engagement flexibility and certification brand value are its two main needs. This was initially accomplished offline through mails and physical certificates; thus, an online solution is unquestionably the best option.

Learning a new language: This is another activity that benefits greatly from the internet. Practice and following an own path are the foundations of language learning. In comparison, adaptive learning performs substantially better than offline approaches like flashcards or audiotapes.

Practice: From K12 to Testprep, students spend 2 to 5 times as much time practising as they do in class. Much like learning a language, this is an individual activity that may be completed considerably more effectively online in an adaptive, social learning setting than offline as watching for user progress and solving for user motivation becomes more customisable.

The Edtech market in India, which was estimated to be worth $750 million in 2020, is expected to grow to $4 billion by 2025. Since the pandemic, the EdTech services has experienced significant innovation in marketing strategies, user interaction, content creation, and E-learning technologies. E-commerce is expected to strengthen ties within the educational sector in India and enable significant vertical and horizontal integration of crucial business activities. Since the majority of players switched to online techniques to ensure learning continuity while simulating in-person encounters online, the rate of digital adoption by education providers has been tremendous. As a result, programs in business education will likely adapt to significant technological advancements, opening-up new job chances for students in the lucrative E-commerce industry.

E-commerce is the electronic sale of goods using online services over the Internet, according to its definition. In a similar vein, EdTech offers online services and courses. And in that regard, e-commerce and EdTech are similar.

We have seen situations where universities leverage ecommerce principles in providing the students access to learning materials and incorporating technology into their learning experience. Universities around the globe are starting to look at edtech from an ecommerce angle by looking for digital payment possibilities with student friendly commercial options that focused on university approved content’s commercialisation.

Opportunities for E-commerce in Education

Books are readily available: Before technology became widely used, students had to visit the library to obtain the necessary books for their assignments or projects. If just one or two copies of a book were available in a library and more students wanted it, more copies would be requested. Students in these circumstances had to wait their turn to borrow that book. This method was once employed to postpone their responsibilities.

Students can now easily access their particular books thanks to e-commerce. They can order books from a variety of websites, including Amazon, Liberty Books, and others. Online reading is an option for students who do not want to buy books because they can read them for free without having to spend anything.

Understanding: The term “e-commerce” does not just refer to the purchasing and selling of goods. On numerous situations, pupils are unable to grasp an idea on their own. In these circumstances, they may consider the following options:

  • They can access websites online, where a variety of articles are available with just one click.
  • Additionally, they get access to lectures given by academics from all over the world.

Students can gain a better comprehension of their subject by reading various articles and listening to lectures.

Beneficial to all: Teachers can also profit from e-commerce in the educational setting; it is not just for pupils. To learn about diverse teaching tactics, they can conduct an online search and visit numerous websites. This will help them to recommend the best possible reference materials for students.

Assignment assistance: Numerous internet organisations offer original, distinctive, and plagiarism-free work. Students can complete their assignments with the aid of these websites. Through these online services, educators can gain as well.

Easy educational medium: Having a book from any region of the world is convenient for both students and teachers. For instance, you can either buy the book or read it online if it is not easily accessible in your location. E-commerce makes it feasible to buy a book without physically travelling to that state.

Economical and reasonable: Operating an online store in the educational sector. You do not need to search for a physical business or shell out a sizable sum of money for its infrastructure. All you need to attract customers to your website is a well-maintained website, an excellent idea, competitive pricing, bundling ability and high-quality consultation services.

To quote Nelson Mandela “Education is the most potent weapon that we can employ to change the world,”. Education technology is that effective instrument. For an interactive learning interface, it uses blockchain, STEAM (Science, Technology, Engineering, Art, and Math), virtual reality (VR), augmented reality (AR), and other technologies. E-commerce and SAAS are included among the many components that make it up.

The rise of E-Commerce in EdTech has resulted in total transformation of higher education, including rise of virtual university, global competition in education and the beginning of what is dubbed as the end of campus education. How the education will change and progress in terms of e-commerce is still unknown, but the truth is here for everyone to see already. E-commerce is here to stay and its impact on the technology-led youth is so grand, we can only expect an even bigger raise in interest in this technology course or discipline.

Digitalizing education has impacted all the parts of education ecosystem. It has been expected that a major chunk of education will move online in few years and create some great future business.

Unlocking the Potential of Phygital Learning and Education

Education is constantly evolving in today’s fast-paced world to keep up with the shifting needs of students and society. The blending of physical and digital learning processes is referred to as Phygital Learning and is one of the most recent developments in education. This strategy combines traditional classroom education with online learning to give students a more individualized, flexible, and engaging learning experience. This blog post will discuss the idea of “phygital learning,” as well as its advantages and practical applications. We’ll also take a look at the studies demonstrating how Phygital Learning can raise students’ academic performance, engagement, and motivation. This blog will help you better understand how Phygital Learning is changing the way we learn, whether you’re a student, educator, or just someone who is curious about the future of education.

The Flexibility and Personalization of Phygital Learning: Combining Traditional and Digital Education

The combination of physical and digital learning is referred to as “Phygital learning” or “blended learning.” Through the use of both traditional classroom instruction and online learning, this method enables students to study in a variety of ways and to benefit from the particular advantages of each type of learning environment.

The ability to learn at one’s own pace is one of the key advantages of Phygital learning. For instance, students can review content they have already learned in class or go deeper into brand-new subjects by using online resources. For students who require extra help or who are having difficulty understanding a certain idea, this can be extremely helpful.

The ability for students to study in a variety of environments is another advantage of phygital learning. For instance, students can attend traditional classroom instruction when they are present with the teacher or take online courses while they are on the go. Students with busy schedules or who reside in remote places may find this to be extremely helpful.

Additionally, phygital learning enables more individualized education. Students can personalize their learning experiences by using technology, such as adaptive learning software. Students with various learning styles or talents may benefit from this.

Elevating Education through Phygital Learning: Real-World Examples and Proven Analysis

Data shows that blended learning can improve student achievement. In a meta-analysis of 225 studies on blended learning, students in blended learning environments scored better on tests than students in fully online or fully in-person environments, on average. Another study showed that students in blended learning environments had higher levels of student engagement and motivation compared to students in traditional learning environments.

Khan Academy is one example of phygical learning in action. On the web, there are thousands of videos and interactive exercises available at Khan Academy on a variety of topics. To help teachers use the platform in the classroom, Khan Academy also collaborates with academic institutions and educators to offer on-site professional development.

The usage of learning management systems (LMS) in educational institutions is another example. These programmes offer a virtual space for students to access course materials, turn in assignments, and interact with instructors and fellow students. The LMS, however, is a part of traditional instruction in the classroom and does not take the place of it.

Conclusion

In conclusion, Phygital learning is an effective approach to education that combines the best of both physical and digital forms of learning. It allows students to learn at their own pace, in a variety of settings, and with personalized instruction, which leads to improved student achievement, engagement and motivation. With the rapid rise of edtech services, phygital learning is becoming an increasingly popular way for students to learn and grow.

Advanced Tutoring Allocation Algorithm Tool for Online Education

The pandemic and the subsequent lockdown have marked a dramatic shift from classroom to online learning. While online classes and online tutoring took a while to become the norm, it is now a highly effective, convenient, and seamless process, thanks to Edtech services.

In certain online tutoring forms, students can talk to and learn from a real tutor in some other part of the world than theirs. All that a student and the tutor need to have is a stable internet connection. To better the experience for students and tutors alike, the online tutoring industry is evolving like never before. Technology like allocation algorithms has solved many operational challenges of the EdTech industry. At the click of a button, such tools present the students with options that are refined based on their needs and they can start their courses.

Experion helping to streamline the online tutoring process

Experion has developed a tutoring allocation tool that uses an algorithm to efficiently allocate tutors to the students for one of our clients. Our allocation algorithm works using the similar principles used by food delivery apps to allocate their delivery partners. Based on the student’s requirements like location, experience, ratings given to the tutor, cost, etc., the algorithm will search among the available tutors and assign the most suitable tutor to answer the questions. The system keeps an advanced FIFO queue of available tutors based on the above parameters. To get better performance and reliability our scheduling algorithm relies on caching cluster that manages tutor allocation, tutor schedules and session timers.

One of the key features of our algorithm is that you can schedule tutors for a future session so that both the student and the tutor can become well-prepared for the live tutoring session. Once the student sets these criteria, the algorithm will automatically match the available tutors’ requirements and allocate the one who best suits the requirement. The student can then make the payment using the multiple payment methods available in the system. Through video conferencing, the student and the tutor meet, questions are answered, or more sessions are planned. The payment is then transferred to the tutor’s account.

As the saying goes, ‘every cloud has a silver lining.’ The pandemic forced humankind to explore newer avenues of continuing a normal life. While it started as a necessity, online learning is here to stay and flourish. In such conditions, an option to choose your tutor will go a long way in establishing a sense of confidence in the students in their pursuit of knowledge.